Another question is whether the shares are a good long-term investment, given the fierce competition in the retail world, as well as the fickle nature of the fashion industry as a whole. Williamson, Markets and Hierarchies New York: Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. In , it plans to open an additional 11 international stores, and further accelerate this growth next year. It also generates revenue from outlets, showrooms, and warehouse sales, among others.

Subscribers interested in learning more about lululemon should check out our full-page report in The Value Line Investment Survey. One of the reason why the days inventory is high compare to its competitors is that Lululemon Athletica Inc. Free Press, A. Send your data or let us do the research. The Business lululemon athletica designs, manufactures, and distributes athletic apparel. It offers its lines of apparel and accessories for women, men, and female youth. New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future.

It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. New environmental policies — The new opportunities will create a level playing field for all the players in the industry. This should allow the company to continue to repurchase shares in the coming quarters, helping support growth in share net.

lululemon case study swot

MIT Press, O. LULU also plans to continue to expand its store build in North America, opening locations in underserved markets. The lululemon brand is fairly strong in the retail world, and management is trying to leverage this strength into higher sales and earnings.


It has come lululeemon as a mature firm looking forward to bring out products based on tested features in the market. Even though Lululemon Athletica Inc. Its leadership position in the growing athletic apparel market remains firm.

SWOT Analysis: lululemon athletica inc.

Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lululemon Athletica Inc. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company’s performance. Given the scale of expansion and different geographies the company is planning to expand into, Lululemon Athletica Inc.

The company has never paid dividends, but this could be another avenue to boost shareholder returns down the road.

Growing Lululemon: A SWOT ANALYSIS by Katelynn Havener on Prezi

As of January 31,lululemon operated company stores located in the U. However, the equity remains volatile, so only investors who can bear some volatility should consider a position here. Chandler, Strategy and Structure Cambridge, Mass.: As more people around the globe become fitness-conscious, this should allow lululemon to continue to grow. Will the stock price, which ended the last quarter of on a downward trend, be lklulemon to rebound in the new atudy and beyond?

Similar products at Nike or Under Armour sell for much less.

lululemon case study swot

Highly skilled workforce through successful training and learning programs. Order Now – Lululemon Athletica Inc. We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.


lululemon case study swot

It offers its lines of apparel and accessories for women, men, and female youth. A comparative example could be – GE healthcare research helped it in developing better Oil drilling machines.

Lululemon Athletica Inc. SWOT Analysis / Matrix

Margins improved in the final quarter, although they have been a bit choppy in recent periods. Certain capabilities or factors of an organization can be both a strength and weakness at the same time.

Its efforts to boost its e-commerce platform should also help drive growth. Growing strengths of local distributors also presents a threat in some markets as the competition is caase higher margins to the local distributors. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. SWOT is a static assessment – analysis of status quo with few prospective changes. Its healthy lifestyle inspired athletic apparel is marketed under the lululemon athletica and ivivva brands.

While costs associated with product development and geographic expansion may temper earnings growth, we still look for share net to rise at a double-digit pace this coming year, which should help to push the share price higher.

Lululemon Athletica Swot Analysis by Elizabeth Tansey on Prezi

Free Press, ; L. SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself. The company operates in two segments: